July 31, 2018
Earlier this month, Twitter continued its bold moves by purging millions of accounts determined to be fake/computer-generated. Some estimates put the overall level of suspended accounts north of 70 million, or 20% of the overall account base.
In its strictest sense, “optimization” is a mathematical principle — one that marketers often misapply.
Marketers and brands need to continue pushing for transparency as machine learning technology develops.
PHM Takes The Stage at Google Search Day
Publicis Health Media
July 30, 2018
As part of our ongoing commitment to training and team-building, Publicis Health Media held its 4th annual Search Day at Google on July 26th. Simulcast at Google’s NYC and Chicago offices, the PHM Search team worked closely with our Google agency partners to plan a robust day of content, activities and education for 100+ team members across PHM capabilities.
Six Ways Healthcare Is Shifting In The Era Of Radical Customer Centricity
Every day, our need-it-now, instant-gratification economy grows ever more substantial, and with it, so do the bottom lines of the service-focused companies of the world. They prove, time and time again, that a true customer obsession strategy is good for business. When it comes to convenience, ease-of-use, and service, the bar continues to rise, forever changing consumer expectations and challenging other brands to meet this high standard.
5 Steps Toward Pharmaceutical Analytics Nirvana
June 21, 2018
Pharmaceutical leaders at the top of the maturity curve effectively use data and analytics to create competitive advantage and differentiation when they: