An invite-only upfront specifically for the healthcare media marketplace, designed by PHM to benefit our clients and partners

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About the PHM HealthFront™

The PHM HealthFront™ is an invite-only two-day event that brings together inspiring human stories with original content, partnerships and technologies to transform how companies—PHM’s clients—identify and deliver solutions. The HealthFront is a first-mover opportunity for PHM clients to access the emerging products, services and ideas driving innovation and business in the health industry.

The 2024 PHM HealthFront will tackle the top issues in our industry from the impacts of generative AI, renewed focus on catalog and non-scripted content, and changes in sports viewing inventory. As the only upfront for health, new and proprietary products will be unveiled to further differentiate PHM’s client and partner offerings.

2023 Highlights

The PHM HealthFront 2023 welcomes 500 attendees for two days of programming, including 20 provocative sessions, six new product announcements, and seven Masterclasses, deep dives on pressing industry topics.

Though spring renewal was the theme, empathy – having it and using it to improve patient outcomes was a core message, introduced by actor and patient advocate Patrick Dempsey. From new initiatives in managing cancer care and the patient experience to parsing data in a sea of signals, the first day of the HealthFront provided a forum for some of the industry’s most influential voices.

On Day Two of the event investigated making meaningful connections with audiences. Grammy Award winning songwriter Brandi Carlile discussed the power of storytelling, while leaders across the industry discussed how authentic representation can begin to address health equity. The day concluded with a panel of physicians, social media influencers all, who delivered a powerful message on the stakes of forging these connections in improving health outcomes.