Perspectives

Breaking new ground in healthcare marketing.

Announcing PHM’S First-Ever Healthfront

Publicis Health Media

May 17, 2019

It’s not an Upfront or a NewFront. It’s HealthFront.

Andrea Palmer named to PM360’s Elite 100

Publicis Health Media

May 16, 2019

PHM President Andrea Palmer has been named one of the PM360 ELITE 100.

Eyes Wide Open: The Evolution of Machine Learning in Search Marketing

Marketers and brands need to continue pushing for transparency as machine learning technology develops.

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PHM’s 4As Graduates Win Top Honors

Publicis Health Media

May 7, 2019

Late last month, a team including two Publicis Health Media employees, Erin Macri and DeVaun Brown, won first place at the annual 4As Institute for Advanced Advertising Studies graduation ceremony. The 4As Institute for Advanced Advertising Studies is a 12-week program during which junior-level top performers collaborate with peers from other agencies to develop marketing plans for real clients.

How Media Solves Big Business Problems

Daniel Elu

April 29, 2019

Healthcare marketers and their media partners can capitalize on data-rich insights to solve big business problems — but they’ll need to ask the right questions first.

Breaking From The Path: Finding Passion In The Unexpected

Sachin Patro

April 17, 2019

At PHM, we believe that visionary leadership, workplace culture, and organizational success are fueled by our biggest asset: our people. Culture Current is an ongoing series showcasing how individuals across PHM reflect our most essential values.

From MM&M: Andrea Palmer on the Rise of Programmatic in Health Media

Publicis Health Media

April 11, 2019

When programmatic buying moved into the healthcare media arena earlier this decade, it brought the efficiency of automation to a historically manual buying process. But it also prodded the age-old fear of machine-driven decisioning replacing human expertise. Despite these doomsday predictions, some media executives believe programmatic has complemented, rather than supplanted marketers media intuition.