Publicis Health Media
May 17, 2019
It’s not an Upfront or a NewFront. It’s HealthFront.
May 16, 2019
PHM President Andrea Palmer has been named one of the PM360 ELITE 100.
Marketers and brands need to continue pushing for transparency as machine learning technology develops.
PHM’s 4As Graduates Win Top Honors
May 7, 2019
Late last month, a team including two Publicis Health Media employees, Erin Macri and DeVaun Brown, won first place at the annual 4As Institute for Advanced Advertising Studies graduation ceremony. The 4As Institute for Advanced Advertising Studies is a 12-week program during which junior-level top performers collaborate with peers from other agencies to develop marketing plans for real clients.
How Media Solves Big Business Problems
April 29, 2019
Healthcare marketers and their media partners can capitalize on data-rich insights to solve big business problems — but they’ll need to ask the right questions first.
Breaking From The Path: Finding Passion In The Unexpected
April 17, 2019
At PHM, we believe that visionary leadership, workplace culture, and organizational success are fueled by our biggest asset: our people. Culture Current is an ongoing series showcasing how individuals across PHM reflect our most essential values.
From MM&M: Andrea Palmer on the Rise of Programmatic in Health Media
April 11, 2019
When programmatic buying moved into the healthcare media arena earlier this decade, it brought the efficiency of automation to a historically manual buying process. But it also prodded the age-old fear of machine-driven decisioning replacing human expertise. Despite these doomsday predictions, some media executives believe programmatic has complemented, rather than supplanted marketers media intuition.