Perspectives

Next week’s inaugural PHM Healthfront is just around the corner. In addition to insightful panels, engaging presentations, and first mover opportunities, one of the most exciting features on the agenda will be the Disruption Garage: a first of its kind entrepreneurial platform for health and wellness companies.

Though programmatic advertising has risen rapidly through the digital media ranks over the past five years, its trajectory hasn’t been quite so explosive in healthcare. That’s largely because of healthcare’s risk aversion, along with the (misguided) assumption that programmatic won’t work in this vertical.

In this month’s issue of AdAge, Chicago-based media supervisor Jenn Renoe talks about her experience working in healthcare marketing as a transgender woman and person with rapid-cycling bipolar disorder. Jenn’s story is beautiful and inspirational, and we’re proud to have her on our team.