Perspectives

Breaking new ground in healthcare marketing.

Three Years In A Row: PHM Included On The MM&M Agency 100 Report

Publicis Health Media

July 16, 2019

Publicis Health Media received the honor of being selected as one of the Top 100 companies in this year’s Medical, Marketing and Media (MM&M) annual Agency 100 report. PHM joins 12 Publicis Health sister agencies on this year’s list.

The Future of Sickle Cell Disease

Jenn Renoe

July 16, 2019

Fundraising and awareness campaigns have affected meaningful change for many chronic and rare diseases in recent decades. But a combination of factors has left sickle cell disease without its fair share of attention.

Eyes Wide Open: The Evolution of Machine Learning in Search Marketing

Marketers and brands need to continue pushing for transparency as machine learning technology develops.

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Now is the Time: HealthFront

Andrea Palmer

July 15, 2019

Meet The Four Finalists For The PHM Healthfront’s Disruption Garage

Emma Keenan

July 12, 2019

Next week’s inaugural PHM Healthfront is just around the corner. In addition to insightful panels, engaging presentations, and first mover opportunities, one of the most exciting features on the agenda will be the Disruption Garage: a first of its kind entrepreneurial platform for health and wellness companies.

Startups are the New Face of Healthcare

Colan McGeehan

June 18, 2019

A history of lagging innovation has left the healthcare landscape ripe for disruption. A profusion of healthcare startups aims to turn the opportunity into industry-wide disruption.

From PM360: Programmatic GVP Brad Rosenhouse on Programmatic’s “Perfect Fit” for Healthcare

Publicis Health Media

June 17, 2019

Though programmatic advertising has risen rapidly through the digital media ranks over the past five years, its trajectory hasn’t been quite so explosive in healthcare. That’s largely because of healthcare’s risk aversion, along with the (misguided) assumption that programmatic won’t work in this vertical.