June 18, 2019
A history of lagging innovation has left the healthcare landscape ripe for disruption. A profusion of healthcare startups aims to turn the opportunity into industry-wide disruption.
Publicis Health Media
June 17, 2019
Though programmatic advertising has risen rapidly through the digital media ranks over the past five years, its trajectory hasn’t been quite so explosive in healthcare. That’s largely because of healthcare’s risk aversion, along with the (misguided) assumption that programmatic won’t work in this vertical.
Marketers and brands need to continue pushing for transparency as machine learning technology develops.
Health Content on TV? From Upfronts to Newfronts, a Clear Divide
June 3, 2019
This year’s network TV Upfronts were fabulously traditional. But for the health and pharma marketers tuned in, there was more static than show.
Jenn Renoe in Adage: How To ‘Come Out’ as an Employee with Mental Illness
May 17, 2019
In this month’s issue of AdAge, Chicago-based media supervisor Jenn Renoe talks about her experience working in healthcare marketing as a transgender woman and person with rapid-cycling bipolar disorder. Jenn’s story is beautiful and inspirational, and we’re proud to have her on our team.
Announcing PHM’S First-Ever Healthfront
It’s not an Upfront or a NewFront. It’s HealthFront.
Andrea Palmer named to PM360’s Elite 100
May 16, 2019
PHM President Andrea Palmer has been named one of the PM360 ELITE 100.