Perspectives

Breaking new ground in healthcare marketing.

Now is the Time: HealthFront

Andrea Palmer

July 15, 2019

Meet The Four Finalists For The PHM Healthfront’s Disruption Garage

Emma Keenan

July 12, 2019

Next week’s inaugural PHM Healthfront is just around the corner. In addition to insightful panels, engaging presentations, and first mover opportunities, one of the most exciting features on the agenda will be the Disruption Garage: a first of its kind entrepreneurial platform for health and wellness companies.

Eyes Wide Open: The Evolution of Machine Learning in Search Marketing

Marketers and brands need to continue pushing for transparency as machine learning technology develops.

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Startups are the New Face of Healthcare

Colan McGeehan

June 18, 2019

A history of lagging innovation has left the healthcare landscape ripe for disruption. A profusion of healthcare startups aims to turn the opportunity into industry-wide disruption.

From PM360: Programmatic GVP Brad Rosenhouse on Programmatic’s “Perfect Fit” for Healthcare

Publicis Health Media

June 17, 2019

Though programmatic advertising has risen rapidly through the digital media ranks over the past five years, its trajectory hasn’t been quite so explosive in healthcare. That’s largely because of healthcare’s risk aversion, along with the (misguided) assumption that programmatic won’t work in this vertical.

Health Content on TV? From Upfronts to Newfronts, a Clear Divide

Bill Veltre

June 3, 2019

This year’s network TV Upfronts were fabulously traditional. But for the health and pharma marketers tuned in, there was more static than show.

Jenn Renoe in Adage: How To ‘Come Out’ as an Employee with Mental Illness

Publicis Health Media

May 17, 2019

In this month’s issue of AdAge, Chicago-based media supervisor Jenn Renoe talks about her experience working in healthcare marketing as a transgender woman and person with rapid-cycling bipolar disorder. Jenn’s story is beautiful and inspirational, and we’re proud to have her on our team.