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Publicis Health Media
November 14, 2018
We’re taking a closer look at some of the ways in which our people choose health in their daily lives. Carl DeBeauclair is a Paid Search Manager and cyclist. He shares insight into how cycling became an important part of his lifestyle, and what he feels are some of the mental and physical health benefits of cycling.
November 7, 2018
At PHM, we believe that visionary leadership, workplace culture, and organizational success are fueled by our biggest asset: our people. Culture Current is an ongoing series showcasing how individuals across PHM reflect our most essential values.
In the ever-evolving healthcare marketing landscape, change is always on the horizon. So what can companies do to stay ahead of the curve?
From PM360: Platform Activation Lead Ray Rosti On PHM’s “In-Play” Marketing Approach
October 29, 2018
At PHM, we know that mass marketing methods that target through traditional audience segmentation do not work for our healthcare brands. We must connect at the moment someone is evaluating treatment decisions. Otherwise, we risk not getting them the critical information they are looking for.
PHM Takes A ‘Phield Day’ To Raise Awareness For Type 1 Diabetes
October 12, 2018
Building on the success of similar events in our Chicago and New York offices earlier this year, PHM’s Philadelphia team stepped away from the office on September 27th to partake in our first “Phield Day.”
PHM A 2018 Bing Agency Awards Finalist
October 9, 2018
Targeting healthcare professionals (HCPs) through search has long been a challenge for the pharma marketer. In the past, we’ve relied heavily on two core tactics to distinguish between patient and professional audiences:
Eyes Wide Open: The Evolution Of Machine Learning In Search Marketing
October 4, 2018
Marketers and brands need to continue pushing for transparency as machine learning technology develops.