#PHMLove

WHAT MAKES US DIFFERENT

We choose health. We are the only media agency holding company solely dedicated to the health and wellness space, and our solutions are specifically tailored to the category.

  • OUR MEDIA
    AGENCY CONSTRUCT

    By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

  • OUR HEALTH
    NETWORK EXPERTISE

    An ecosystem of agencies, organizations, and capabilities created by teams and partnerships that adapt to new markets, new ideas, and new approaches on behalf of our clients.

  • OUR GROUP
    NETWORK POWER

    We use the talent, resources, scale, and partnerships of the world’s most powerful media companies to provide our clients scale and buying efficiencies.

How We Work

  • Capture

    The Moment
    • Audience
    • Category Insight
  • Connect

    In The Moment
    • Channel Planning
    • Budget Allocation
  • Create

    The Moment
    • Content Creation
    • Distribution & Syndication
    • Media Planning
      & Buying
  • Capitalize

    On The Moment
    • ROI Modeling
    • Attribution Analysis & Optimization
    • Measurement Planning & Reporting

WHAT WE DO

Publicis Health Media develops breakthrough programs that ultimately help people make healthy decisions.

MULTI-CHANNEL PARTNERSHIPS

We partner with publishers, networks, independent producers and creative agencies to develop innovative content that lives across channels, and negotiate their placement.

PLACE BASED

We understand that context is a key driver for interpreting content. Place based media is about levering distinct places to interact with patients and HCPs – POC, Events, Out of home, conferences.

SMEs

We believe that media is changing faster than advertising. To keep up, our team of subject matter experts keep clients, the agency and key partners abreast of the latest changes in the media landscape.

MOBILE

We’re closer to the consumer than we’ve ever been – we’re in their pocket every day. From health tracking apps to in-office consults to HCP reference, Mobile is a key part of the health and wellness ecosystem.

PAID & ORGANIC SEARCH

As a Health & Wellness focused search team, we understand the unique needs within the landscape and how brands should holistically approach the space. Our ability to translate search interest and engagement into insights can be leveraged to develop content across all marketing channels, and connect people with the answers they seek.

CONNECTIONS PLANNING

It’s about the role of channels and how to orchestrate communications. Our media agnostic approach puts audience behavior at the center, to drive media mix thinking. Part art, part science, fully accountable.

SOCIAL

Social isn’t new, the technology just enables peoples ideas and advice to go farther, faster. Its not about Facebook, Instagram and Twitter, it’s about human behavior that is the backbone of health information sharing, for physicians and consumers. We listen to audiences to get insights and activate crowds on behalf of our clients and their causes.

PROGRAMMATIC BUYING

The business of buying media is changing quickly as ad technology fuels double digit growth in the programmatic space. With AOD Health, we are prepared to transform health and wellness to become one of the leading industries to harness the power and efficiency of audience targeting.

BUSINESS INTELLIGENCE & PERFORMANCE

Big data can be a big nightmare unless you know what to do with it. Our team understands the value of upfront business planning and back end data analytics to truly demonstrate how media moves the needle, beyond clicks and impressions.

Our History

You can't rewrite history, but you can pen the future.

  • 2004

    Launched media practice of Medical Broadcasting Company (MBC) with three employees.

  • 2005

    Created a paid and organic search offering dedicated to health and wellness with proprietary tools and talent.

  • 2006

    Won AZ digital media AOR – office grows to 40 people. MBC acquired by Digitas.

  • 2007

    MBC rebrands as Digitas Health. Launch Media practice in NYC office with 10 employees. Named “valuable long term partner award” with eHealthcare solutions.

  • 2009

    Developed content partnership with Sesame Street for major pharmaceutical client. Recognized by CDC for work on Flu.

  • 2010

    Launched EU Media practice in London. Bought Digitas Health, Razorfish Health Media, and search practices under singular management. Launched Connections Planning practice to develop cross-channel media allocations and highlight creative implications of channel mix.

  • 2012

    Launched PHM as the strategic media buying and planning agency of PHCG – the only media holding company solely dedicated to health and wellness. Jedd Davis joins to help launch and lead operations for newly formed unit.

  • 2013

    Developed Preferred Partners program to bolster relationships with publishers focusing on new technology and innovation in the media, content, and data spaces. Matt McNally and Ray Rosti (PHM Search practice lead) invited to be the only media agency representatives on Google health advisory council

  • 2014

    PHM is located in five global offices -- Philadelphia, New York, Chicago, London, and Paris – with over 200 employees. Honored by MM&M for Marketer of the Year – Silver (Matt McNally) and Young Marketer of the Year – Gold (Allyson Mariani). With VivaKi, launched AOD Health, the only health and wellness focused programmatic buying platform. Hired Greg Reilly to lead New York Office and appointed Andrea Palmer to launch and grow Chicago office.

LEADERSHIP TEAM

Our job is to help people during moments of health and wellness decision making.