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Optimization

Implementing novel campaign methodologies to drive measurable business impact, learning and insights

PHM is focused on evaluating media and marketplace signals to generate insights that enable optimizations for long‑term success.

Driving behavior change and positively impacting health outcomes are at the forefront of our approach and supported by our data strategy.

Campaign optimization at speed enables adjustments to the recommended media mix as defined by the measurement plan, allowing for more time and effort to be focused in the channels and messages that resonate best with our audiences.

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