PeopleCloud Physician

PeopleCloud Physician is our end-to-end marketing platform that powers our approach to HCP media planning and activation, focused on the unified understanding of individual HCPs. It provides a basis for HCP targeting, growth planning, creating buying cohorts, and measuring marketing campaigns.

The platform is built on three core components:

UNIFIED DATA

Data capture across 1st, 2nd and 3rd party sources and unified under singular customer view at the individual HCP level

ENRICHED PHYSICIAN UNDERSTANDING

Insights generation for intelligent customer segmentation and inform content and channel choices

ORCHESTRATED ACTIVATION

Meet segments at the right moment, in the right setting