An invite-only upfront specifically for the healthcare media marketplace, designed by PHM to benefit our clients and partners

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About the PHM HealthFront™

The PHM HealthFront™ is the only Upfront dedicated to health. The invite-only two-day event brings together thought-provoking original content with groundbreaking innovation to transform how companies—PHM’s clients—identify and deliver solutions. The HealthFront offers first-mover opportunities for PHM clients to access the emerging products, services and ideas that push the industry forward.

The 2025 PHM HealthFront welcomed hundreds of industry leaders and luminaries to tackle the top issues in health marketing including today’s complex media ecosystem, the promise of AI for health and more. The event focused on the human behind the experience, enriching industry perspectives as sessions explored what is new and next in health marketing.

2025 Highlights

The PHM HealthFront 2025 welcomed 600+ health marketers to a two-day event featuring 16 thought-provoking sessions with significant voices in health, media and culture.

The event’s programming encouraged attendees to consider the human behind the experience and contemplate how marketing can be of service to patients and professionals alike. First introduced by actress and advocate Selma Blair, this message echoed throughout multiple sessions as panelists discussed new approaches to AI technology, the growing impact of health influencers and what HCPs are really looking for from marketers. From the meteoric rise of women’s sports to the changing programmatic landscape, the first day of the fifth annual PHM HealthFront provided a forum for some of the industry’s most influential voices.

This theme continued into Day 2, as comedian and podcast host Chelsea Handler underscored the need to prioritize candor when speaking to an audience. The day continued with discussions on the current state of retail and the impact of federal shakeups, concluding with a reflection on the event’s programming with PHM CEO Andrea Palmer.

Check out our key takeaways from the event.