An invite-only upfront specifically for the healthcare media marketplace, designed by PHM to benefit our clients and partners

Request Information

About the PHM HealthFront™

A new era of health marketing is emerging, and with it, an opportunity to explore a better health experience. Data is our foundation, and AI is reshaping how we work, from uncovering insights to personalizing engagement at scale. Science is becoming more relatable and emotionally resonant. Today, the most powerful voices often come from unexpected places, where authenticity and familiarity drive trust.

Taking place April 29-30 in NYC, the 2026 PHM HealthFront will investigate how we can uncover moments that build connection and inspire both patients and providers across this fast-evolving media landscape. Drawing on fresh ideas, cutting-edge technologies and real-world examples, we’ll explore how to deliver a new modern health experience.

2025 Event Highlights

The PHM HealthFront 2025 welcomed 600+ health marketers to a two-day event featuring 16 thought-provoking sessions with significant voices in health, media and culture.

The event’s programming encouraged attendees to consider the human behind the experience and contemplate how marketing can be of service to patients and professionals alike. First explored by actress and advocate Selma Blair, this message echoed throughout multiple sessions as panelists discussed new approaches to AI technology, the growing impact of health influencers and what HCPs are really looking for from marketers. From the meteoric rise of women’s sports to the changing programmatic landscape, the first day of the fifth annual PHM HealthFront provided a forum for some of the industry’s most influential voices.

This theme continued into Day 2, as comedian and podcast host Chelsea Handler underscored the need to prioritize candor when speaking to an audience. The day continued with discussions on the current state of retail and the impact of federal shakeups, concluding with a reflection on the event’s programming with PHM CEO Andrea Palmer.

Check out our key takeaways from the event.