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The marketing industry was turned on its head this year when, in one fell Covid swoop, total media spend dropped 19.1%. Brands and their advertising partners are now compelled to rethink, rework and reconsider plans. It was quite likely the jolt everyone needed.
Consider all the possibilities this disruption has created. Why not rebuild a marketplace that works for what we can do, rather than what we have been doing?
PHM President and Forbes Agency Council Member Andrea Palmer weighs in on what to consider as we push the boundaries of health media in 2021.
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