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    Sarah Bast, SVP Point of Care Lead Joins PoC3 Board

    November 15, 2021
    Posted by Publicis Health Media

    The Point of Care Communication Council (PoC3), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, announced Publicis Health Media has become a member of the council and will have representation on their Board of Directors, as one of two media agencies invited by PoC3.

    The new member companies demonstrate PoC3’s ongoing expansion and commitment to partner with multiple stakeholders to shape the POC industry. “The inclusion of media agencies on the Board of Directors is a game changer. It is critical to have representation across company types when industry decisions are being made,” said PoC3 Executive Director, Nicole Divinagracia.

    “The PoC3 is taking a new approach and focusing on what matters most to industry leaders. The addition of media agencies as members, and with two Board positions, we’ll ensure all voices are heard and that PoC3 initiatives align with industry priorities,” she adds.

    Sarah Bast, SVP Point of Care Lead at PHM states, “While PHM has grown to be the No. 1 agency in our industry, at heart we’re still a startup, continually reimagining media for health and wellness. In this spirit we have reimagined POC beyond the physical or virtual exam room to include all connection points between the HCP and patient. We look forward to partnering with the PoC3 to continue growing and advancing the Point of Care channel. At PHM, we’ve significantly grown our dedicated POC team over the last year and have internal workstreams that align to the efforts and workstreams of PoC3. Joining forces with this association will help move our industry forward.”

    “There is a lot of momentum at PoC3 right now as we’re beginning to execute our Strategic Plan. We’re excited agencies realize the value of the association and what it means for the industry,” said PoC3 Co-Chair Dr. Richard Awdeh.

    “This association welcomes other companies who share the same vision as Rapport and PHM. With the right resources and commitment from industry executives and thought leaders, the PoC3 will raise awareness of POC media,” said PoC3 Co-Chair John Kenyon.

    Read the full press release here.


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