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“Underserved patient populations often face barriers to accessing healthcare, from cultural and language differences to economic and geographic disadvantages, according to the Centers for Disease Control and Prevention. Because of these barriers, patients in underserved communities—which can include rural, elderly and some diverse populations, among others—don’t always get the health content they need from pharma marketers.”
Healthcare accessibility and education can be a challenge for patients in underserved communities, but pharma marketers can help make a difference by prioritizing inclusivity in their brand targeting. PHM’s Point of Care team worked with Phreesia Life Sciences to share insights on ways marketers can connect with patients in an inclusive way.
Read more here!
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