PHM @ CES: 2026 Digital Health Trends and Insights 

PHM was on site in Las Vegas last week for CES, kicking off the year with engaging discussions and discoveries in the consumer technology space. As CEO Andrea Palmer commented, this year heralded a transition from aspirational to practical AI, with marketers pursuing application, rather than discourse on what “could be” in a decade’s time. While CES is often a showcase for the near impossible, the almost philosophical limits of what humans might achieve, in 2026, things got literal. As PHMers dove into programming and announcements, several trends emerged to shape our approach to the pursuit of new frontiers this year and beyond.

Our annual CES Digital Health Trends and Insights report details these trends, providing insight on the implications these trends have for health media, as well as key takeaways for the modern health marketer. Check out the full report here, and don’t miss our View from the Show Floor, highlighting the groundbreaking tech that’s sure to change the consumer health landscape in the year to come. 

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