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    In MM+M: Karima Sharif, Head of Inclusive Investments on Multicultural Marketing in Pharma

    August 9, 2022
    Posted by Publicis Health Media

    “We need to meet patients where they are, instead of trying to push them into a doctor’s office.”

    Karima Sharif, Head of Inclusive Investments at PHM, spoke with MM+M about how multicultural marketing is changing in pharma, and how the Point of Care space demonstrates great new opportunities to communicate with greater cultural understanding.

    Read more in MM+M.


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