In MM+M: Karima Sharif, Head of Inclusive Investments on Multicultural Marketing in Pharma

“We need to meet patients where they are, instead of trying to push them into a doctor’s office.”

Karima Sharif, Head of Inclusive Investments at PHM, spoke with MM+M about how multicultural marketing is changing in pharma, and how the Point of Care space demonstrates great new opportunities to communicate with greater cultural understanding.

Read more in MM+M.

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