In MediaVillage: Jordan Galbraith, SVP, Programmatic on the Evolution of Programmatic

No longer just an awareness driver, an impactful programmatic strategy can engage audiences and provide key insights into consumer behavior. The growth of the programmatic marketplace, coupled with advances in technology, has opened up many opportunities for marketers to take full advantage of all the tactic has to offer.

Jordan Galbraith, SVP of Programmatic at PHM wrote on the importance of an evolving programmatic strategy in MediaVillage.org.

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