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    March 14, 2023 | Posted by: Publicis Health Media


    In MediaVillage: PHM President Andrea Palmer on Connected TV

    Connected TV is an important and growing channel—a core component in many media plans thanks to its ability to drive targeted reach and enable stronger measurement.

    PHM President Andrea Palmer spoke with Media Village on the growth of CTV and the value of incorporating this tactic into many media strategies.

    Read more in Media Village here.

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    #data & tech#strategy#thought leadership