In Fierce Pharma: Five Marketing Trends That Will Define Health Media In 2024

The media marketplace’s shifting dynamics have reached tectonic proportion. Between this year’s union strikes, evolving privacy regulations and the seismic changes ahead due to AI, 2023’s impacts are sure to affect the industry in the year to come. How can health marketers navigate this changing world?

PHM President Andrea Palmer has identified five trends that will disrupt health marketing in the year ahead. Read Andrea’s annual Disruptors article in Fierce Pharma.

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