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December 12, 2022 | Posted by: Publicis Health Media
In Adweek: PHM President Andrea Palmer on the Growth of CTV Advertising
PHM President Andrea Palmer spoke with Adweek on the future of advertising on CTV, a channel experiencing a huge amount of growth and touting deep content wells. Catherine Perloff shares how several DTC consumer brands are approaching the benefits and challenges of CTV.
Read Andrea’s thoughts here in Adweek.
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