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    January 31, 2023 | Posted by: Publicis Health Media


    In Adweek: Chief Digital Officer Ray Rosti on AI-Generated Content and Advertising

    “Whether a human or a robot created a piece of content matters less to marketers than whether it has found an audience of captive readers.”

    PHM Chief Digital Officer Ray Rosti spoke with Adweek on how AI-generated content may—or may not—change the way pharma marketers approach how and where they buy media from online publishers.

    Read more here in Adweek.

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