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August 04, 2022 | Posted by: Publicis Health Media
In AdExchanger: Ray Rosti, Chief Digital Officer on Contextual Targeting in Health
“With clean rooms and contextual data, Publicis Health Media can run campaigns without touching real patient data.”
Health data and how advertisers and agencies use this data has become a hot topic with the health industry coming under scrutiny to protect patient data.
PHM’s Ray Rosti, Chief Digital Officer, spoke with AdExchanger about how agencies can utilize contextual targeting to avoid HIPAA violations.
Questions? Thoughts? Ideas? Contact us.
In The Drum: Stefanos Kapetanakis, SVP, Data and Technology on the Need for Data Literate Marketers