In Ad Age: PHM President Andrea Palmer on 2024 Trends in Advertising

As part of Ad Age’s summer trends report, PHM President Andrea Palmer spoke on the growing influence of female athletes, demonstrated by an 186% increase in NIL deals for women’s college basketball athletes this year.

This increase introduces a new influencer class to the mainstream and gives brands a newfound opportunity to collaborate with these athletes.

Read more in Ad Age here.

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