Forbes Agency Council: Marketers’ Responsibility To Fight Misinformation

“Misinformation is bad for business, and it’s time for marketers to start tackling this issue in a big way to drive value for our companies and clients. I think our focus needs to be on driving confidence and ensuring accuracy to yield better results by building products and solutions to address this society-altering issue.”

Andrea Palmer, PHM President, discusses fighting misinformation and how PHM is creating products and partnering to protect clients. This, says Andrea, is a marketers imperative.

Read more in Forbes.

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