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    September 14, 2023 | Posted by: Publicis Health Media


    Forbes Agency Council: How To Shift From Marketing To Storytelling In Healthcare Marketing

    PHM President Andrea Palmer discusses in Forbes why it’s crucial for healthcare marketers to reframe their perspective from “marketing” to “storytelling.”

    “By telling compelling human stories, the healthcare industry will be able to foster greater connection with patients, a difference maker leading to potential improved outcomes,” she writes.

    Check out her article here.

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