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As far as origin stories go, the one chronicling Publicis Health Media’s first HealthFront event is relatively straightforward. PHM president Andrea Palmer had left the 2018 Upfronts and NewFronts feeling that both events had limited relevance for health marketers. Upon returning to the office, she proposed that the agency stage something similar, but specific to health media. Less than a year later, PHM packed more than 400 clients (Novartis, GlaxoSmithKline) and media partners (Meredith, iHeart Media, Verywell) into the Classic Car Club Manhattan for two days’ worth of presentations and panel discussions.
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