An invite-only upfront specifically for the healthcare media marketplace, designed by PHM to benefit our clients and partners

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About the PHM HealthFront™

The PHM HealthFront™ is the only Upfront dedicated solely to health. The invite-only two-day event brings together inspiring original content with groundbreaking innovation to transform how companies—PHM’s clients—identify and deliver solutions. The HealthFront offers first-mover opportunities for PHM clients to access the emerging products, services and ideas that push the industry forward.

The 2024 PHM HealthFront will tackle the top issues in health marketing from the impacts of generative AI, finding value in the face of the deluge of data and the power of original content. Inspired by past exploration of the future, this year’s HealthFront seizes on the wonder of discovery as we pursue a new frontier for our industry. The conversations will address both the glimmers of possible breakthroughs and challenges to come, and present compelling solutions for those we face today.

2023 Highlights

The PHM HealthFront 2023 welcomes 500 attendees for two days of programming, including 20 provocative sessions, six new product announcements, and seven Masterclasses, deep dives on pressing industry topics.

Though spring renewal was the theme, empathy – having it and using it to improve patient outcomes was a core message, introduced by actor and patient advocate Patrick Dempsey. From new initiatives in managing cancer care and the patient experience to parsing data in a sea of signals, the first day of the HealthFront provided a forum for some of the industry’s most influential voices.

On Day Two of the event investigated making meaningful connections with audiences. Grammy Award winning songwriter Brandi Carlile discussed the power of storytelling, while leaders across the industry discussed how authentic representation can begin to address health equity. The day concluded with a panel of physicians, social media influencers all, who delivered a powerful message on the stakes of forging these connections in improving health outcomes.