Senior Associate Paid Search

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

The Paid Search Sr. Associate executes Search Campaigns and has a hand in the strategic approach for search campaigns. The goal for this role is to "bridge" the campaign execution and client goals, understanding client needs and ensuring our Search execution and management satisfies these goals.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Key Responsibilities

• Responsible for ongoing management, execution, and monitoring of SEM campaigns
• Oversee daily management of approved budgets and pacing progress, supporting Associate in financial system changes in publisher mix
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
• Partner with Search Associate to mentor on Search campaign management and executional best practices
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
• Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved asset.

Knowledge

• Experience with search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, able to navigate, establish settings, pull reports, and implement changes across platforms
• Advanced understanding of Search metrics and how they are connected
• Well versed in the industry and vendor landscape, reading and sharing potential impact with broader team.

Requirements

• Experience delegating, providing clear direction and training others on Search tasks and concepts
• Understanding the needs of others and promote their needs
• Diligently executes on assigned area of project
• Exhibits integrity, trust and investment in self-development
• Observe agency procedures (timesheets, required trainings, 360 feedback, etc)
• Bachelor's degree preferred, with 2+ years of direct Search campaign management
• Healthcare industry knowledge

#LI-Hybrid

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on encouraging belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and allow every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.