Senior Associate Programmatic

Philadelphia, PA

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Job Description

The Sr. Associate, Programmatic owns strategic planning and campaign execution for assigned clients. You will be both tactical in scope, requiring the Sr. Associate to independently produce strategic insights for the campaigns in their portfolio and implement campaigns with the support of an Associate.

 

While providing experience, the Sr. Associate builds relationships and establishes clear lines of communication with internal and external partners. The Sr. Associate will have a direct line of communication to senior members of the team which is designed to facilitate knowledge sharing in both directions.

You will have prior online trafficking and campaign management experience, and prior experience with bid management platforms. Collaboration across all agency teams (Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

Qualifications

  • Main Responsibilities• Communicate digital strategies and rational for tactical approaches for eachcampaign•
  • Manage online media campaigns and programs for clients (e.g. auction/exchange-based performance media, audience -based buying,remarketing) while meeting or surpassing client performance experience.
  • Produce proposals for new client opportunities• Oversee the development of client decks and status documentation• Manage the delivery of creative assets, insert ion orders, campaign artifacts, and allrelevant campaign documentation for campaign launches• Provide regular insights to clients detailing performance, campaign optimizations,and new opportunities• Work with media partners/ad tech firms (DSPs) to ensure accurate platformimplementation
  • Manage all self-service aspects of our tech stack, including our DMP, DSP partners, ad-verification services, and 3rd party data providers• Oversee the development of strategic proposals, coordinating across teams to account for all relevant inputs Requirements• Must have 2+ years of experience in bid management, campaign management.
  • Report to Programmatic Supervisor.
  • #LI-Hybrid - 3 days in office.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on promoting belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides inclusive benefit programs and policies to support the evolving and diverse needs of our talent and allow every person to grow. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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