Director, Point of Care - HCP Media

New York, NY

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

As the Director, Point of Care, you will lead the Point of Care team's Point of Care marketplace efforts by providing functional leadership to a team of Point of Care

Associate Directors & Supervisors. You own the Point of Care media plan story, quality

of work output, contributes to new POC solutions, and manages and trains direct reports.

The goal for this role is to support client Point of Care marketplace initiatives and help

develop and maintain PHM Point of Care partnerships. You will report to the VP, Point of Care.

Impact & Day to Day

  • You will have a strong understanding of how the agency works and how jobs flow


  • You will have a strong understanding of client's business and goals
  • You will an expert understanding how client business objectives translate into Point

of Care marketplace strategies

  • You will have am expert understanding of the overall Point of Care marketplace and

partner landscape

  • You will have an expert understanding of Point of Care partnership opportunities,

deals and terms

  • You will develop a knowledge PHM's Terms + Conditions and Point of Care partner

contracting process

  • You will be reponsible for the Point of Care channel investment strategy
  • You will own POC tactical recommendation including business rules for office selection and cross franchise strategy
  • You will be the escalation point for Monthly & Quarterly validation and verification of each partner
  • You will be accountable for
  • Managing the delivery of Point of Care team projects and tasks
  • You will ensure best practices in Point of Care process, efficiencies, etc.. are implemented and operational
  • You will be accountable for ongoing Marketplace intelligence + POVs
  • Accountable for POC marketplace 101s and education days
  • Managing and prioritizing team assignments
  • You will drive POVs on new investment offerings, processes and technologies
  • You will be responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly
  • You will provide expertise, training, and development of jr. team members


  • 7+ years of media planning and/or buying for with preference in Point of Care, Out ofHome, or HCP
  • 2+ years recent HCP media experience
  • 2+ years people management experience

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $98,500 - $154,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/07/2024.


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