Associate Director, HCP Media Strategy & Planning

New York, NY

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The Associate Director, Media Planning & Strategy defines daily functional management of client needs and leads the daily work of the Strategy team who possess deep expertise in HCP. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

  • You will possess a deep understanding of the HCP (Health Care Professional) audience
  • You will further develop your expertise in different media research tools
  • You will provide support to the Director, Strategy and VP, Strategy
  • You will manage a team of direct and indirect reports including the following areas:
  • Onboarding
  • Performance Management
  • Provide training on processes and tools
  • Manage and delegate team workload
  • Responsible for the outcomes and deliverables of the team
  • Coach team to achieve client and agency requests
  • You will manage multiple client accounts and specialize in HCP planning and strategy and will transition between them conducting the following activities:
  • You will provide the initial perspectives on media strategies
  • You will provide input to client to help shape their marketing priorities
  • You will develop a daily relationship with appropriate clients on assigned brands
  • You will oversee overall media strategy, approach, and plan on each account
  • You will manage the media channel mix and initial budget allocation & rationale
  • You will represent the interests of other capability teams in client and agency partner meetings
  • You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
  • Push for continuous improvement of self, team, and client deliverables
  • You may be asked to contribute to new business and organic growth efforts


  • 5+ years media planning experience·
  • 2+ years HCP media planning and media strategy experience
  • 2+ years management experience
  • 1+ year of cross-channel media planning experience·
  • Experience with standard media research and planning tools

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow. Our benefits package includes medical coverage, dental, vision, disability, 401K, and parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,500 - $115,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and we reserve the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/17/2024.


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