Company Description
About Publicis Health Media
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Job Description
Sr. Associate - is the “Master of the Partner Details” - capable of running small to medium sized projects with limited day-to-day supervision. The goal for this role is to learn and understand foundational media executional strategies in order to start playing a more active role in the planning process.
Key Responsibilities
Knowledge
Understanding of how the agency works and how jobs flow throughout
Understanding of client’s business and goals
Understanding of the planning process
Understanding of the overall media marketplace and partner landscape
Understanding of agency planning tools
Day-to-Day
Responsible for assisting in media planning prep - consideration set development, RFP issuance/management
Responsible for media placement taxonomy configuration
Responsible for campaign launch management
Responsible for monitoring brand safety & verification
Responsible for creative spec management
Responsible for partner level forecasting
Internal + External Relationships
Begins to develop relationships with key media partners
Qualifications
2+ years of experience in marketing or advertising
Pharma Experience Preferred
Exposure to planning any of the following media & audience campaigns: Digital - Endemic/Lifestyle, Video, Audio - Terrestrial & Streaming, Print, OOH, HCP, Payer/Managed Markets
Proficient in MediaTools & ComScore
BA/BS
Additional Information
All your information will be kept confidential according to EEO guidelines.
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