Senior Associate, Paid Search

About Publicis Health  

Publicis Health is a Dynamic Health Engagement Platform, an organizing principle that seamlessly connects data, content and technology; is driven by marketing and business transformation; and offers our clients fluid access to world-class talent and game-changing capabilities. With 40 offices and 15 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine.  

Publicis Health companies include Digitas Health, Heartbeat, Insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, and Verilogue.  

Web: www.publicishealth.com | Facebook: www.facebook.com/PublicisHealth | Twitter: www.twitter.com/PublicisHealth 

About Publicis Health Media 

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.  

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.   

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.  

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people. 

The Paid Search Sr. Associate executes Search Campaigns and has a strong hand in the strategic approach for search campaigns.  The goal for this role is to “bridge” the campaign execution and client objectives, deeply understanding client needs and ensuring our Search execution and management delivers against these goals. 

Key Responsibilities 

• Responsible for ongoing management, execution, and monitoring of SEM campaigns  

• Oversee day-to-day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix 

• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations 

• Partner with Search Associate to train and mentor on Search campaign management and executional best practices 

• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture 

• Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets 

• Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed 

• Lead reporting work stream by providing insights; giving meaning and next steps to performance data 

• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up 

• Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives 

Knowledge 

• Proficiency in computer skills needed to manage day-to-day workflow (eg, Microsoft Office Suite) 

• Advanced understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Search Ads 360, etc, able to navigate, establish settings, pull reports, and implement changes across platforms 

• Advanced understanding of Search metrics and how they are connected 

• Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team 

• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives 

• Ability to multi-task, manage one’s time and demonstrate personal organization 

• Experience delegating, providing clear direction and training others on Search tasks and concepts 

• Strong communication and listening skills, deeply understanding the needs of others and articulate their needs 

• Diligently and flawlessly executes on assigned area of project 

• Exhibits integrity, trust and investment in self-development 

• Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc)  

• Bachelor’s degree preferred, with 2+ years of direct Search campaign management  

• Healthcare industry knowledge a plus 

All your information will be kept confidential according to EEO guidelines.