Associate Director, Paid Social

About Publicis Health Media 

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. 
 
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.  

Position Summary 

The Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Associate Director will be responsible for overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients. They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals.  

The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients. They will assist in staffing, revenue projections, Points-of-View, and process development. 

Key Responsibilities 

Knowledge 

• Strong understanding of the digital landscape 

• Strong knowledge of all media functions (digital & offline Media, technology, and analytics) 

• Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels 

• Expert knowledge of social media landscape and new and evolving product offerings 

• Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions  

• Mastery of native social buying platforms 

• Mastery of Meta Pixel and other technical paid social platform solutions 

• Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate 

• Understands and manages scope of work and flags scope creep on assigned accounts  

• Ability to proactively solve problems, improve processes, and create operational efficiencies  

• Provides consistent team leadership, driving team education and goals-setting 

• Key point of contact and primary social escalation point for the assigned client(s) 

• Ability to translate and communicate campaign success to clients  

• Exhibits integrity and trust 

• Adherence to agency procedures and processes 

• 7 years biddable paid social media campaign management experience 

• Experience in managing a team 

• Meta Blueprint Certification desired 

• Healthcare industry knowledge a plus 

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000-$144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.