Associate Director, Paid Social

New York, NY

Company Description

About Publicis Health Media

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering the best solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

Position Summary

The Paid Social Associate Director leads a team of Paid Social specialists for a client or group of brands. The Associate Director will oversee the planning, and management of paid social strategy and campaigns across assigned brands/clients. You will work with the media and platform activation teams to maintain campaign quality and increase performance against client goals.


The Associate Director will ensure vendor partner relationships and communicating platform changes and best practices to clients. You will support staffing, revenue projections, Points-of-View, and process development.


Key Responsibilities


  • Experience with the digital landscape
  • Knowledge of all media functions (digital & offline Media, technology, and analytics)
  • Knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels
  • Experience of social media landscape and evolving product offerings
  • Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions
  • Mastery of native social buying platforms
  • Mastery of Meta Pixel and other technical paid social platform solutions
  • Stay on the forefront of paid social product offerings, vets and oversee implementation
  • Manage scope of work and flags scope creep on assigned accounts
  • Improve processes, and create operational efficiencies
  • Provide team leadership, driving team education and goals-setting.
  • Main contact and primary social escalation point for the assigned client(s)
  • Campaign success to clients


Observe agency processes.

  • 7 years biddable paid social media campaign management experience
  • Experience managing a team
  • Meta Blueprint Certification
  • Healthcare industry knowledge

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000-$144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the qualifications of the applicant along with the requirements of the position, and we reserve the right to modify this pay range at any time. For this role, we will offer medical coverage, dental, vision, disability, 401k, and paid time off.


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