Director, Partner Direct

Philadelphia, PA

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Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

Manages day-to-day tactical plan needs. Develops strong relationships with internal & external media stakeholders. Plans, directs & coordinates media programs for clients. The goal for this role is to develop innovative, multi-channel, healthcare media plans while fostering strong media partnerships to expand marketplace skill set.  
 
Key Responsibilities 

Knowledge 

  • Expert understanding of how the agency works and how jobs flow throughout  
  • Expert understanding of client’s business and goals  
  • Strong understanding of how client business objectives translate into media investment and management strategies  
  • Expert understanding of the planning process  
  • Expert understanding of the overall media marketplace and partner landscape  
  • Strong understanding of partnership opportunities, deals and terms  
  • Expert understanding of agency planning tools  

Day-to-Day 

  • Oversees PD media recommendation 
  • Oversees the daily execution of Partner Direct team tasks  
  • Ensures best practices in agency process, efficiencies, etc… are implemented and operational  
  • Drives POVs on new partner offerings, processes, and technologies  
  • Responsible for managing timely delivery of team projects and tasks  
  • Responsible for assignment and execution of ad hoc projects  
  • Responsible for PD marketplace 101's and education days 
  • Responsible for leading rate negotiations for large scale, multi-channel, and/or first to market deals 

Internal + External Relationships 

  • Responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly   
  • Responsible for managing and prioritizing team assignments  
  • Provides clear, regular communication regarding client and project goals, prioritization, and measures of success to all key stakeholders  
  • Fosters a positive work environment    
  • Provides expertise and shares knowledge with junior team members   
  • Delivers constructive, actionable feedback to team  
  • Begins to develop working relationships with client contacts as necessary   
  • Continues to develop relationships with key media partners  
  • Collaborates internally with leadership across capabilities and teams  
  • Continues to develop relationships with key Groupe teams, such as APEX and PMX 
  • Able to navigate proper support for planning systems and tools  
  • Contributes to new business efforts as needed  

Qualifications

  • 8+ years of experience 
  • Pharma Experience Required 
  • Expertise in 5+ channels, audiences, and campaign types (Digital - Endemic/Lifestyle, Video, Audio - Terrestrial & Streaming, Print, OOH, HCP, Payer/Managed Markets)  
  • Entrepreneurial approach to finding and securing new opportunities 
  • Excellent communication skills (written and verbal) 
  • Superb presentation abilities 
  • Superior organization skills and ability to lead and oversee execution of numerous projects simultaneously 
  • Strong client relations skills and ability to think strategically from a client’s perspective 
  • Ability to think conceptually and to translate those concepts into actionable plans to drive clients’ businesses forward 
  • Highly collaborative – a team player capable of managing clients, partners, and internal teams 
  • Conceptual and forward-thinking – comfortable in a sometimes-ambiguous environment and excited about inventing new ways of working 
  • BA/BS 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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