Manager, Media Technology

Philadelphia, PA

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Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Media Technology Manager is responsible for staying abreast of the latest advertising technologies and bringing forward innovative solutions to the media team.  The manager is accountable for the accurate day-to-day execution of digital campaigns in addition to identifying optimizations opportunities.  The Manager will also lead a team of Analysts and Senior Analysts on client projects and career growth opportunities across scoped accounts. 

Key Responsibilities 

Knowledge  

  • Experience in managing people and projects  
  • Advanced knowledge of ad serving, verification, and behavioral advertising technology  
  • Solid foundation of site conversion tagging and implementation 
  • Practical application of Excel and creating/troubleshooting macros 
  • Advice on campaign set up (naming, tagging, etc.) 
  • Escalation Point for any internal Technology questions/ issues/POV 
  • Manage offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery   
  • Establish/refine processes and training parameters to ensure flawless, on-time execution by executional teams 
  • Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems 
  • Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients 
  • Identify and oversee the deployment of digital technology solutions and partnerships to ensure proper process is implemented  
  • Ensure teams are effectively and efficiently adhering to best practices 
  • Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue 
  • Lead and advise internal teams regarding advanced technology strategy and development of back end campaign technology 
  • Able to own and independently manage advanced technologies within campaigns  
  • Able to articulate all levels of technology to a variety of roles (from peers to managers) with different perspectives  
  • Provide relevant details and timeline information for “top line”/executive summary level status/problems on projects  
  • Provide feedback and guidance to team on time management   
  • Ensure all day-to-day activities are running smoothly 
  • Maintain client contact as needed. 
  • Building professionalism via exposure to different types of business relationships (clients, senior level, peers) 

Qualifications

  • Passion for technology  
  • Strong interpersonal skills  
  • Exhibits integrity and trust  
  • Exhibits self-development  
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback) 
  • Ability to effectively lead a team of Analysts and Sr. Analysts 
  • Established experience in ad technology platforms 
  • Bachelor’s degree required 
  • 4+ years’ experience strongly preferred 

Notable Milestones 

  • Ability to curate thoughts on industry topics to share with internal teams 
  • Proven ability as a project manager on complex departmental initiatives 
  • Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients 
  • Providing development plans and career guidance to direct reports 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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