Vice President, Strategy

New York, NY

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage. 

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.

Job Description

The VP, Strategy leads a Strategy team on a single large or several small-medium accounts.  This person reports into the SVP, Client Lead. The VP, Strategy owns the client relationship and account management.  This role works closely with cross-functional leadership, drives the planning process, guarantees timelines are met, compiles and organizes agency deliverables, and ensures cross-functional teams are consulted and informed.

Key Responsibilities

 

Knowledge

  • Pharma media experience across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
  • Some perspective beyond Pharma to bring best practices for media across audiences and channels (e.g. CPG, retail)
  • Understands the total marketing process and the strategic role of media
  • Contributes to thought leadership in the form of POV’s
  • Can analyze output from media research tools and software
  • Approaches planning from a holistic, media-agnostic perspective
  • Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes

 

Managing & Leading Others

  • Responsible for day-to-day oversight of the Strategy team
  • Responsible for Strategy team adherence to roles, responsibilities, and processes
  • Builds trust, models inclusion, and shows respect for all employees
  • Works collaboratively with cross-functional teams  
  • Provides clear communication on business initiatives and client requests
  • Ensures teams are properly trained on tools and processes
  • Ensures new hires are properly and thoroughly on-boarded and trained
  • Drives adherence to PHM processes and best practices
  • Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews
  • Nurtures and develops mid-level and lower-level talent on assigned accounts
  • Participates in PHM’s interviewing efforts
  • Contributes to PHM's culture

 

Strategy & Account Management

  • Owns overall media strategy, approach, and plan on each account
  • Drives the planning process
  • Oversees Strategy team in developing clients’ media strategies
  • Owns strategic questions and concerns related to the client’s media efforts
  • Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
  • Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
  • Develops deliverables timelines in partnership with cross-functional teams
  • Pushes for continuous improvement of self, team, and client deliverables
  • Provides a point of escalation

 

Organic Growth and New Business

  • Executes EVP’s business plan and organic growth plan
  • Volunteers for pitch teams, task forces, side hustles, etc.
  • Encourages team to incorporate new agency initiatives into recommendations
  • Assists Client Lead in scoping client work with Business Management

 

Client Service

  • Responsible for day-to-day relationships with clients and agency partners
  • Conveys passion for clients and their businesses
  • Works with clients to shape their marketing priorities
  • Takes initiative in developing new client relationships
  • Models outstanding client service for team
  • Drives professional, impactful standards within team for all written and verbal contact with clients; 'gold-standard' writer and presenter
  • Serves as point of escalation for client concerns

Qualifications

Requirements

  • Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
  • Proven ability to lead people (mentoring and developing) and projects
  • Proven ability to develop talent
  • Proven ability to earn the respect of clients, internal partners, and peers
  • Strong innovation and creativity skills

Education and Experience

  • 10+ years media experience
  • 6+ years management experience preferred
  • Deep cross-channel media knowledge and experience
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)
  • Pharmaceutical industry preferred
  • BA/BS; advanced degree a plus

Additional Information

Compensation Range: $121,000  - $191,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

All your information will be kept confidential according to EEO guidelines.

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