Freelance VP, Media

Philadelphia, PA

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. 

At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.  

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove. 

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people.

Job Description

The VP exercises broad-based organizational leadership by being a cross-functional leader. The VP provides direction, management and leadership to media team. This role owns media strategy and execution of key accounts. The VP serves as a conduit between PHM senior management and clients/company personnel. Maintains strong client relations. The VP is focused on building overall people and organizational capabilities to ensure the company achieves its business strategy. Part of core account team. 

Key Responsibilities 


  • Channel and audience agnostic by virtue of having expertise in several areas & being deeply
  • Knowledgeable about breadth of marketing options (behind media). Approaches brand from holistic media perspective 
  • Recognized expert in media disciplines (e.g., research, buying, planning, etc.) with the ability to \
  • Deliver significant insight to the client's business 
  • Understands the total marketing process and the strategic role of media 
  • Recognized industry expert outside of the company 
  • Grasp of PHM and client business functions and processes 
  • Strong knowledge of research and tools capabilities 
  • Ability to predict industry trends 

Internal: Operations, Tactics and Strategy 

  • Strategy: Has vision for the brand and is the leader creating brand planning based on that vision. 
  • Ensures that strategies align with objectives and objectives of projects are met. Contributes to 
  • Agency level strategic initiatives. Oversees team in developing clients’ media strategy and analyses (online and offline). Translates brand marketing objectives into succinct digital media strategies. 
  • Collaborates with other PHCG agency teams to ensure strategic alignment of client’s needs 
  • Financials: Oversight of program budgets, including staffing and resource requirements. Influences management of department resources. Responsible for major negotiations at the higher dollar values or accountable performance agreements. 
  • Execution and Process: comprehensive media management of key accounts: industry/category knowledge; media planning, negotiations; implementation; performance tracking and analysis 
  • Coordination: Uber-coordination (and integration) among all capabilities/ agencies. 
  • Best practices: Proactively searches out (and shares) best practices from around the network to 
  • Strengthen the team’s delivery. Consistently strives to improve approach, methods and media capability deliverables 
  • Media’s role in PHCG and Agency: Promotes/sells media department internally 
  • New business: Develops new business opportunities with existing clients and assists with developing new client relationships. Seeks internal growth opportunities with key clients. 
  • Drives professional, impactful standards within team for all written and verbal contact with clients 
  • Effective listening skills to react to and resolve issues, and identify opportunities 
  • Recognizes that every presentation is a selling/advisory opportunity 
  • Well versed in communications planning 
  • Integrates new media tools into PHM's business model 
  • Serves as an external industry leader 
  • Impacts results beyond position and client responsibilities 

Managing and Leading Others 

  • Demonstrates the ability to lead a large organization and exert lateral influence and lead throughout the organization 
  • Career development coach. Excellent people manager and team leader 
  • Training: Demonstrated commitment to employee development including onboarding new employees, training, and mentoring. Trains others on media disciplines. Mentors and coaches more junior media professionals 
  • Team Building: Works collaboratively with media professionals across PHM's sub-families. 
  • Contributes to PHM's culture and adds value to PHM's internal community. 
  • Leadership: Actively participates in formal development processes – performance management, goal setting, mid and end of year reviews, etc. Strong leadership and coaching to direct and indirect teams; Providing clear communication on business initiatives and client requests 

Client Relationship 

  • Passion for clients and their business 
  • Be and be seen as point person for senior client. Leads client communications. Day-to-day client contact with client’s senior management 
  • Communication: Clear, concise written skills to effectively communicate story in a compelling fashion. 
  • A 'gold- standard' writer and presenter (role model) 
  • Strategy: High-level, strategic/expert. Works with senior clients to shape their marketing priorities 
  • Sells services of Media capability in new business pitches and RFPs to prospective clients 


  • Exhibits Integrity and Trust 
  • Exhibits Self Development 
  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback) 
  • Proven ability to lead people (mentoring and developing) and projects 
  • Proven ability to foster teamwork within the department 
  • Ability to develop staff 
  • Has the respect of clients, internal partners and peers 
  • Strong innovation and creativity skills 
  • Proven ability to lead people (mentoring and developing) and projects 
  • Experience with SEO and paid search 
  • Knowledge of ad serving technologies (Atlas and others) 
  • Knowledge of media tools (@Plan, AdRelevance, Web R/F) 
  • 10+ years advertising experience, preferably within media; Extensive online media experience required 
  • 6+ years management experience preferred 
  • Pharmaceutical industry a plus 
  • BA/BS; advanced degree a plus 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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