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    Team Spotlight: Investments

    August 31, 2022
    Posted by AJ Castaldi

    At PHM, we re-imagine media for health and wellness everyday—but how does that play out in the day to day lives of our employees?

    To answer this question, PHM presents the Team Spotlight, highlighting a different team each month and detailing not only the work they do, but how they make PHM a great place to work.

    This month: Investments, through the lens of AJ Castaldi, Associate, Investments + Partnerships 

    When I first heard about PHM from my close friend, Amanda Morelli, I was drawn in by her description of PHM’s infectious culture and welcoming environment. When I learned more about the experiences she was able to have, even though she is so early in her career, I knew working at PHM was for me. From the moment I interviewed with the Investments team, I felt so lifted, heard and given a platform to grow into a professional individual in this space.

    So, what is Investments? The Investments team manages our clients’ overall working media and all tactical investment needs. Through this, we’re able to control the quality of our clients’ financial investments and contracted purchases, and manage all aspects that come with each media buy. We do this by owning the campaigns in our media management system, staying on top of NDAs and custom contracts for specific partners, while also pacing and actualizing each month of service’s media and tracking any added value.

    Each investment that we purchase for the client comes with specific guarantees of a niche audience that the partner can target according to a specific disease state.The difference in the health space is that the numbers and visitors we track are real patients, and real health care professionals learning about life-saving treatments that could change their lives for the better. The client is investing in Media that gives our target audience the opportunity to access treatment they may not have even known exists, and that’s really encouraging to be a part of.

    Here at PHM, we have some valuable partnerships and I’m fortunate enough to work closely with these partners. My day-to-day consists of partner communication and making sure that they have the purchase orders, tags and information they need from us to have a successful month. I’m big on organization, so I try to set time aside each day to evaluate where I am in the month and make sure that I’m prioritizing tracking our savings and value for the client, reporting monthly financials on time and keeping everything streamlined. In this role, communication is key, so I spend a good amount of time ensuring partners, clients and internal team members have the resources they need from me to be successful. Media is a team sport, so all of our teams—such as Programmatic, Paid Search, Media Tech and Business Intelligence—have to lean on each other.

    At PHM, we’re encouraged to try many different paths. Failure and roadblocks are presented as an opportunity to learn and better the process moving forward. There are so many moving parts in the pharmaceutical space, but when you combine that with media things really get exciting—new processes and ideas are always being developed, which allows for consistent growth, regardless of the role you play. I also love how encouraged I feel to have a healthy balance when it comes to my life and work, and how there are so many ways to stay engaged within the industry while still allowing myself well-deserved time away.

    PHM fosters the spirit of eager-learners and emerging leaders, and I think that’s why I feel the most at home here. I think it’s important to serve our communities and diversify the partners we work with by including minority-owned and targeted companies in our media plans. It‘s crucial to share our platforms, allow for all parties to experience inclusive growth and use our resources to spotlight the underserved, in-need and those who are struggling with health issues.

    PHM is a choice I make, time and time again. I choose to work here, I choose to be involved in the culture, I choose to make plans with coworkers to enforce that bond and I choose to come to the office even though it is not mandatory, because PHM choosing me was a pivotal moment in my career. I am happy to work for a company that I get to choose time and time again.

    Interested in the Investments team? Check out our open job postings here.

    Connect with AJ on LinkedIn.

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