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    PHM Takes A ‘Phield Day’ To Raise Awareness For Type 1 Diabetes

    October 12, 2018
    Posted by Publicis Health Media

    Building on the success of similar events in our Chicago and New York offices earlier this year, PHM’s Philadelphia team stepped away from the office on September 27th to partake in our first “Phield Day.”

    The goal was not only to enjoy a fun day of team-building activities, but also to rally around the mission of our corporate partner, the Juvenile Diabetes Research Fund (JDRF). Now in our second year of working with JDRF, we utilized this event as an opportunity to raise awareness for the organization and drive fundraising for our team participating in the JRDF One Walk on October 28. Senior VP and Philadelphia Office Lead Irene Coyne summed up the purpose for the day perfectly:

    “Our team works so hard, and events like Phield Day not only help us support and raise awareness for great organizations such as JDRF, but give our people the ability to blow off some steam, mentally recharge, and make new connections across the agency. The opportunity for our people to have a little fun together ultimately helps us all do better work for our clients.”


    In addition to raising internal awareness, we also invited a number of our corporate partners to sponsor the Phield Day teams by donating to the PHM Team Page for the JDRF One Walk. The response was great, with more than a dozen of our partners participating. Jim Gregory from AdTheorent (Phield Day’s Gold sponsor) said, “AdTheorent values our partnership with PHM, and loved having the opportunity to support a great organization like JDRF.”


    JRDF is a meaningful partner for PHM. Our work with industry-leading diabetes brands and portfolios has given many of our people a greater understanding of the condition. But this cause particularly resonates since many of us are personally impacted by Type 1 diabetes. Media Supervisor Jimmy Prasalowicz is one of the key organizers for our JDRF support efforts:

    “As a Type-1 diabetic myself who just started working with the JDRF last year, it was so great seeing the entire agency come together to support this great cause! Outside of team bonding and a fun-filled day, Phield Day was a huge platform to spread the message about the JDRF and educate the company on Type-1 diabetes. I’ve had countless people come up to me asking about my life with Type-1 and how they can get involved. As health and wellness agency, it’s great to see my peers at PHM genuinely living the message of ‘helping others’  by taking time out of their day to not only support their coworkers impacted by this disease, but also the millions of others affected.”


    We collaborated with Lifeseeds, a Philadelphia-based corporate activity leader, who set up an afternoon of truly fun team-building games and events. Highlights included a massive rock-paper-scissors tournament, a trivia competition decided after multiple sudden-death rounds, and an epic champion-crowning tug-of-war. Sixteen randomized teams brought together coworkers from various client teams and capabilities, helping us all make some new friends at work.


    Paid Search Associate Ariana Pinto shared her thoughts on the day:

    “I was humbled and honored to be a part of Phield Day, not only because JDRF is close to my heart, but also because events like this are what makes PHM so special. While we all enjoyed a fun-filled day, we also raised life-changing donations and awareness for JDRF and Type 1 diabetes. I could not be prouder to work alongside co-workers and for a company truly committed to making a difference in healthcare.”

    If you would like to help further the mission of JDRF, please consider donating to the PHM JDRF One Walk team page here.


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