Publicis Health Media Welcomes First Chief HCP Officer

Dr. Eric Trepanier joins market-leading health media agency

Publicis Health Media (PHM) announces the appointment of Dr. Eric Trepanier as the agency’s first Chief HCP Officer. In this unique position, he will lead the agency’s HCP practice, bridging strategy, technology, and the focused investment marketplace to further continued innovation within the #1 health media agency, supported by the strongest data infrastructure in the market.

Having trained and practiced as a pharmacist prior to tenures in investment and marketing analytics, Eric brings a nuanced understanding to the role media can play in engaging and informing this key audience. He is a leading expert in AI-driven strategies to communicate with healthcare professionals, and his leadership will advance new and refine existing capabilities to drive meaningful engagements.

Andrea Palmer, CEO of PHM, added, “Eric’s unique professional experience spanning both pharmaceutical expertise and media acumen uniquely positions him to continue our advancements in HCP marketing during this moment of healthcare marketing transformation. HCP are crucial decision-makers, and we continue to invest in new and impactful ways to communicate with them, delivering competitive advantage for our clients.”

Eric’s appointment follows other unique developments as PHM continues to lead the market, including welcoming Brad Liebow as Chief Investment Officer, Shivan Durbal as EVP, Business & Performance Integration, Rob Fitzgerald and Sarah Kadish as Executive Client Leads, Rachel Eckerling as Performance Media Lead and Kelly Millett as Strategy Lead. This investment in visionary leadership aligns with PHM’s mission of reimagining health media for better health experiences for all.

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