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“Having a strong foundational knowledge of current reliance on third-party cookies, how it will impact your campaigns once they go away, is the first step in preparing for a cookie-less future.”
Ray Rosti, PHM’s Chief Digital Officer, explores the future of personalized data—and how marketers can prepare for a cookie-less world—amid Google’s delay of the deprecation of third-party cookies in MediaPost.
Check out his perspective here.
Connect with Ray on LinkedIn
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