As marketers, every so often we will have to deliver difficult news to our clients. How can we handle these conversations with clients in a way that’s productive, while also reinforcing the trust that serves as the foundation of our agency-client relationships?
PHM’s Kate Gattuso (Associate Director, Business Intelligence), in collaboration with Kevin Troyanos (SVP, Analytics and Data Science at Saatchi & Saatchi Wellness), discusses how to learn from past failures, ask ourselves more insightful questions, and develop a more effective approach to tackling future tough conversations with clients.
Read the entire article, “The Art of Using Disproved Hypotheses to Optimize Marketing Campaigns”, here.
POV & Insights