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From Saatchi and Saatchi Wellness: Associate Director, Business Intelligence Kate Gattuso on “Using Disproved Hypotheses to Optimize Marketing Campaigns”

September 4, 2019
Posted by Publicis Health Media

As marketers, every so often we will have to deliver difficult news to our clients. How can we handle these conversations with clients in a way that’s productive, while also reinforcing the trust that serves as the foundation of our agency-client relationships? 

PHM’s Kate Gattuso (Associate Director, Business Intelligence), in collaboration with Kevin Troyanos (SVP, Analytics and Data Science at Saatchi & Saatchi Wellness), discusses how to learn from past failures, ask ourselves more insightful questions, and develop a more effective approach to tackling future tough conversations with clients.

Read the entire article, “The Art of Using Disproved Hypotheses to Optimize Marketing Campaigns”, here.


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