In Beet.TV: CEO Andrea Palmer on the AI Revolution in Healthcare Marketing

At this year’s Cannes Lions, PHM CEO Andrea Palmer joined a panel of media experts to discuss trending topics in health, such as the rise of connected TV, the importance of focusing on other metrics besides script lift, and of course, the role AI will continue to play.

“The promise and the possibility with AI won’t be fully realized if the industry doesn’t change and evolve around it,” said Andrea, touching on how effective AI execution for health brands will require systems and attitudes to change.

Check out a full recording of the session at Beet.TV.

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