About Agency
Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.

PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.

Our core capabilities include:
Connections Planning
Business Intelligence and Performance
Cross-channel planning and buying
Paid and Organic Search
Programmatic Buying
Mobile
Social

Position Summary

The Paid Search Supervisor is responsible for leading the team of Search Managers and Associates for a client or group of brands to ensure best in class strategy and execution as well as a team growth.

 

Key Responsibilities

 

Knowledge

·         Strong knowledge of the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence

·         Expertise in search campaign implementation, management, analysis and optimization

·         Strong ability to link brand goals search campaign organizing and execution

·         Understanding of the digital landscape and agency capabilities

·         Strong understanding of client category landscape and competitive factors

·         Broad knowledge of all media functions (planning, SEO, online and offline Media, technology, etc)

·         Strong understanding of digital landscape

·         Proficient project management and time management skills

  • Strong understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst)
  • Expert level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
  • Knowledge of search and media landscape tools (Keyword Planner and competitive tools such as SEM Rush, comScore, Kantar, etc)

·         Well versed in vendor landscape

 

 

Internal: Operations, Tactics and Strategy

·         Responsible for strategic approach of SEM campaigns

  • Lead collaboration with search and client engagement teams to establish and evolve client search strategy

·         Helps to facilitate cross-departmental collaboration by working with team members to craft synergistic plans and reports. Openly reaches out to leverage learnings across agency capabilities

·         Aligns search campaigns with client goals

·         Ensure campaigns utilize search best practices and continually striving to test, innovate and expand

·         Correlates campaign dependencies to other media channels and plans appropriate flighting

·         Provide consistent team leadership, driving team education, goal setting and career growth

·         Monitors competitive landscape and understands and communicates campaign impact

·         Utilizes various reporting interfaces and campaign management software as applicable

·         Supervises Associates and/or Managers

·         Collaborate with SEO team to craft and communicate holistic approach to search marketing

  • Extensive knowledge of the role, strengths and weaknesses of a variety of media channels
  • Consistently leads internal and external discussions in all media topic areas. Active participant in meetings
  • Consistently keeps team informed on status of projects verbally and/or in writing
  • Takes initiative and shows accountability for teams work
  • Ability to proactively solve problems, improve processes, create efficiencies and contribute to POVs and team thought leadership

 

Client Relationship

·         Builds trusting relationships with client counterparts

  • Viewed by the client as strategic search expert
  • Key point of contact and primary search escalation point for the assigned client
  • Responsible for the quality, depth and timeliness of client facing deliverables and presentations

·         Able to lead clients through financial discussions and addresses budget/financial/scope related questions

  • Strong oral and written communication skills

 

Requirements

·         Exhibits integrity and trust

·         Exhibits self-development

  • Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
  • Proven ability to lead people and projects

·         Ability to work in a matrix (multi-supervisory) environment; Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style

  • Able to problem solve and provide alternative solutions
  • Ability to build relationships, lead, and communicate across work groups

 

Education and Experience

·         Bachelors degree required.

  • 5-7 years search campaign management experience

·         Healthcare industry knowledge a plus

·         Google AdWords Certification desired

·         Knowledge of search campaign management tools a plus

 


About Publicis Health
Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.

With more than 5,000 employees around the world, Publicis Health manages 17 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy and Verilogue.

Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth | Twitter: www.twitter.com/PublicisHealth/

Not all applicants will be contacted. Publicis Health is an equal opportunity employer. No vendor/agency solicitation please.

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